2003 Events

Marketing Institute of Ireland - Southern Region's Young Marketer Forum

On November 13 2003, Ian Dempsey, CEO, West Cork LEADER Co-op was invited by the Marketing Institute of Ireland - Southern Region as guest speaker at its annual young marketer forum.

In the course of a comprehensive presentation to industry professionals from the Cork region, Ian recounted the development and marketing of Ireland's foremost regional branding initiative. A detailed powerpoint presentation was enhanced by the inaugural public viewing of the recently completed DVD, West Cork - A Place Apart.

Pictured l-r: Ian Dempsey, CEO West Cork LEADER Co-op, Pat Lemasney, President, MII - Southern Region & Media Director, Southern Advertising, Cliff Hilliard, Group Human Resources Director, Musgrave Group.

Environmental Performance for Food Producers

Friday 26 September 2003, Trident Hotel, Kinsale, Co Cork

The following piece appeared in the Irish Examiner on Wednesday 1st October 2003.

Byrne applauds West Cork Food Branding Initiative

EU Commissioner for Health and Consumer Protection David Byrne has described a green business initiative as a model of how a co-operative approach to regional food branding can boost the potential for success.

Mr Byrne said it was heartening to see that environmental responsibility was regarded as a vital element for a sustainable and profitable future.

He was addressing a seminar in Kinsale, Co Cork, organised by the West Cork LEADER Co-op in partnership with the Clean Technology Centre at the Cork Institute of Technology and the AMT Ireland Centre in the UCC Faculty of Food Science and Technology.

"I do believe your initiative in fostering local and traditional produce in a sustainable way can also assist some, and hopefully many, to break into wider markets," he said.

Mr Byrne said that from his knowledge of their endeavours, he believed many of them could reasonably set their sights on breaking into markets beyond the island of Ireland.

"Some of you do this successfully already and I expect that there will be more success stories," he said.

Mr Byrne said the success of food producers would become ever more dependent on quality underpinned by safety. But these elements were not enough to guarantee success. Markets had to be won.

"You are ideally placed to profit from the excellence of the food that you produce by furthering the standing of the West Cork brand - locally, nationally, within the European market, and indeed the world market", he said.

By Ray Ryan, Agribusiness Correspondent, Irish Examiner

EU Commissioner for Health and Consumer Protection, Mr David Byrne

Chairman of the West Cork LEADER Co-op, Barry Cogan making a presentation to Mr Byrne

From left: Dr Johannes Fresner, STENUM GmbH, Garrett Dee, AMT Ireland,
Declan Martin, Waterfall Farms, David Byrne, EU Commissioner, Noel Duffy, Clean Technology Centre,
Anthony Creswell, Ummera Smoked Products, and Muiris Kennedy, Bord Bia

David Byrne speaks on the wide range of local West Cork produce on display

Click on the following links to download presentations

Muiris Kennedy, Director of Client Services, Bord Bia

Louis Duffy, Senior Engineer, Environment, Cork County Council

Liam Conlon, Senior Buyer, Superquinn

Anthony Cresswell, Ummera Smoked Products

Declan Martin, Waterfall Farms

David Byrne, EU Commissioner for Health & Consumer Protection

Noel Duffy, Clean Technology Centre, CIT

Dr Johannes Fresner, STENUM GmbH, Austria

Garrett Dee, AMT Ireland, University College Cork

Liam Curran, Environment Unit, Enterprise Ireland

Workshop Sessions

Click here to download Brochure

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Evening of Local Food Tasting

As part of our ongoing promotions of quality products from the West Cork Region, an Evening of Local Food Tasting, presented by the producers of West Cork, was held in Fleming's Restaurant, Tivoli, Cork on Monday 10th November.

The event was organised by Fuchsia Brands with the assistance of Clare Nash and Michael Fleming, who are members of the Restaurant Association of Ireland.

Over twenty food producers displayed their product for tasting, and given the reputation that these producers hold, it was little surprise that representatives from forty seven restaurants in Cork turned out to sample for themselves the real Taste of West Cork.

From left: Clare Nash, Nash 19, Gina Duggan, Caseys on the Mall,
Michael Fleming, Flemings Restaurant, Ashling O'Callaghan, Longuville House
& Kay Harte, Farmgate Restaurant

Jeffa Gill, Durrus Cheese & Bill Hogan, West Cork Natural Cheese Company

Andreas Haubold, Baking Emporium

O'Conaill Chocolates

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Food & Wine Evening, Jury's Hotel

On Wednesday 15th of October 2003 Fuchsia Brands in association with Supervalu @ Roche's Stores Wilton held a Taste of West Cork Food & Wine evening in Jury's Hotel, Western Road, Cork with all proceeds of the night going to Marymount Hospice.

A total of twenty four food producers participated in the event with over five hundred peole in attendance. The evening proved to be a major success with all of the food producers being sold out of product by the end of the night.

Kieran Stafford head chef of Jury's Hotel demonstrated and spoke to people on how to use quality local produce in a variety of ways.

Consumers on the night were highly impressed with the variety and the display of the products from the Region.

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Norwegian Europrise Visit

On 4th September 2003 the West Cork Regional Branding Initiative and Ummera Smoked Products hosted a visit by a group of Europrise trainees from Norway. The group were particularly interested in the value of the branding initiative to local producers and the challenges of operating successfully in a remote location. They were treated to a splendid local food buffet by Ummera Smoked Products.

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West Cork Garden Party

The West Cork Garden Party held in the Bamboo Park during the Bank Holiday Week-end proved to be a big hit with both tourists and locals alike. In fact, at least 50% were tourists and it was an ideal opportunity to showcase what West Cork has to offer.

A selection of locally produced food under the umbrella of the West Cork Regional Branding Initiative were available to purchase, including sausages, pizzas, cheese, bread, fish, ice-cream, yogurt and to complete the picnic, some delicious chocolate. As "proof of the pudding", most of the producers were sold out within a few hours.

The extensive grounds of the bamboo park provided ample space to take meandering walks or to picnic by the waterside. On route, visitors came across a variety of craft people providing exhibitions and the old traditions of thatching, basket making and the skills of a coppersmith were not forgotten.

In the hearth of the park, hidden amongst trees, a gazebo came alive with the Owenabue Traditional Group who entertained everyone with music, song and dance. Visitors were encouraged to take part in the art of ceili dancing, with the children in particular being very enthusiastic. Children were also captivated by a puppet show, having had their faces painted by colourful clowns.

While the rest of the country appeared to be experiencing a heatwave, Glengarriff was threatened with rain drops, however, this did not dampen the warm, festival atmosphere. With in excess of 3,000 people turning up, it looks likely to be an annual event in future.

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Retail Affiliate Tour

On Tuesday 24th June the Retail Liaison Group visited five of the Fuchsia Brand Food Producers as part of our ongoing training under the Retail Affiliate Scheme. The companies visited were as follows, Coolmore Foods, Ummera Smoked Products, Ml Staunton & Sons, Gallan Farmhouse Foods and Skeaghanore Duck.

The purpose of the exercise was to build up relationships between the Food Producer and the Retail Liaison person, and give a better understanding of what type of product these companies are producing under the Fuchsia Branding Initiative.

The group found the visits to be of great interest with information being exchanged by both parties concerning the company's products, shelf space etc. It also gave them a better understanding of the whole Fuchsia Brand Initiative and the value that the companies placed on it.

Gallan Farmhouse Foods

Ummera Smoked Products

Skeaghanore Duck

Ml Staunton & Sons

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West Cork Garden Trail

The Trail took place from the 14th to 29th June, incorporating 16 gardens in the West Cork area, two of which are Fuchsia Branded. 15,000 brochures were printed to promote the annual event and advertisements were placed in both the “Irish Garden” and UK “The Garden” magazines. The trail provides the opportunity for tourists to see a number of private gardens which are not normally open to the public.

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Baltimore Seafood Festival

An enthusiastic horde of food lovers descended on the stalls of our local producers at the Baltimore Seafood Festival on May 25th. Organized in conjunction with the West Cork Slowfood Convivium the food fair saw bigger crowds than in previous years - the word is spreading. Clearly holidaymakers took the opportunity to head back home laden down with goodies for their larders as most producers sold out early. Strolling among stalls of wild smoked salmon, homemade icecream, farmhouse cheeses, handmade salamis and preserves visitors were entertained by the sultry swinging sounds from jazzband The Cheesemakers. Meanwhile just offshore the traditional West Cork working boats raced around the islands of Roaring Water Bay.

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Superquinn Trade Day

On May 14th Fuchsia Brands Ltd held a showcase for the Superquinn purchasing and commercial teams at the Marine Hotel in Sutton, Dublin. Ten of our members not currently trading with Superquinn attended and put on a tempting display of their finest produce. Producers were delighted with the number and seniority of the Superquinn representatives who attended. Work is underway to devise initiatives to jointly promote the range of quality food from West Cork in their stores.

From left: Bill Hogan, West Cork Natural Cheese Company, Sally Barnes, Woodcock Smokery, Eamon Quinn, Superquinn, & Kevin Santry, Fuchsia

Kevin Santry, Fuchsia, Paula Murphy, Superquinn, Liam Conlon, Superquinn
& Ivan McCutcheon, Fuchsia

Mike Egan & Finbarr Hourihan, Gallan Farmhouse Foods & Paula Murphy, Superquinn

Tasters sample the range of Shellfish de la Mer products displayed by
Richard Murphy & Brendan Culloty

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Mizen/Westlodge Brochure

The brochure was designed in particular for the Tourism Ireland Travel Workshop held in Killarney on 14th May. The brochure outlines details of various tours (half day and full days) around the Mizen area. There was a print run of 100,000 and as well as being used at the workshop, the brochures were distributed around West Cork.

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"Inside or Outside the Farm Gate?"

On April 10th and 11th, the West Cork LEADER Co-op hosted a national conference "Inside or Outside the Farm Gate?" The conference analysed development opportunities for farm families and particular attention was paid to the success of the West Cork Regional Branding Initiative and its relevance to farm families. Currently a quarter of the tourism establishments and a third of the food establishments accredited to the brand are on-farm or farmer owned enterprises. The Fuchsia Brand and its ability to provide a development infrastructure for local enterprises with regard to collective marketing, training and networking was highlighted as an exemplary development approach. The seminar also saw the launch of highlighting a number of case studies of alternative farm enterprises developed by Fuchsia Brand approved enterprises.

From left: Prof. Joe Mannion, Dept of Agriculture, UCD, Alan Dukes, Director-General, Institute for European Affairs & Jim Power, Chief Economist, Friends First

From left: Minister Joe Walsh, Barry Cogan, Chairman of West Cork LEADER &
 Ian Dempsey, Chief Executive of West Cork LEADER

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Retail Affiliate Scheme

The Members Evening which was held on March 19th 2003 in the Celtic Ross Hotel, Rosscarbery saw the launch of the new Retail Affiliate Scheme. Eleven local stores are participating in this exciting initiative that aims to enhance the consumer's experience of local foods. To achieve this each store has appointed a Fuchsia liaison person. These instore representatives have completed two days training and have prepared plans for raising the profile of both their stores and the quality branded produce via the Scheme.

The following is a list of stores which are participating in phase I of the Scheme
Liaison Person
O'Connells Supervalu Dunmanway Jacinta McCarthy
Biggs Supervalu Bantry Norma Barrett
Scallys Supervalu Clonakilty Gabriel Leahy
Collins Supervalu Carrigaline John O'Sullivan
Hartes EuroSpar Clonakilty Violet Cowhig
Brosnans EuroSpar Schull Ann Marie O'Callaghan
Drinagh Co-op Spar Skibbereen Tracey Jennings
Cotters Gala Baltimore Bridgid Cotter
Careys Butchers Bandon Brendan O'Callaghan
Scannells Foodmarket Skibbereen Michelle McCarthy
Lehanes Mace Clonakilty Jerry Lehane

Back Row: L-R: Kevin Santry, West Cork LEADER, Brendan O'Callaghan, Niall Crowley, Impact Training,
Jerry Lehane, John O'Sullivan, Michelle McCarthy, Gabriel Leahy.
Front Row: L-R: Norma Barrett, Ann Marie O'Callaghan, Bridgid Cotter,
Violet Cowhig, Tracey Jennings & Jacinta McCarthy.

The following is a list of stores which are participating in phase II of the Scheme
Liaison Person
O'Leary's Supervalu Macroom Myra Lynch & Mary Twomey
Fields Supervalu Skibbereen Noreen Cahalane
Murphy's Supervalu Castletownbere Ann Marie O'Boyle
Martins Cost Cutters Dunmanway Clare Haughney
Galvins Spar Dunmanway Shirley Jennings
Central Fish Market Bantry Ann Marie Keohane

Back Row: L-R: Kevin Santry, West Cork LEADER, Noreen Cahalane, Mary Twomey, Ann Marie O'Boyle & Padraig Cleary, May Day Management.
Front Row: L-R: Clare Haughney, Shirley Jennings, Myra Lynch & Ann Marie Keohane.

Instore signage in Hartes EuroSpar, Clonakilty

Marble signage on exterior of store

Violet Cowhig, Liaison Person in Hartes EuroSpar, Cloankilty

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Members Evening 2003

We held our annual Fuchsia members evening on March 19th in the Celtic Ross Hotel. Evenings like this are primarily a chance for members to meet up in a relaxed setting. John McKenna, food and tourism writer and critic, addressed the forum on the topic of West Cork identity. His presentation entitled the Conscientious Omnivore explored the comparisons with the French concept of terroir and the important role that all participants play in terms of custodianship, definition and representation. He highlighted not only the opportunities that this concept offers both to food and tourism but also the responsibilities of those involved.

The Members Evening also saw the launch of the Retail Affiliate Scheme.

John McKenna, Food and Tourism Writer and Critic

Members sample the buffet of local produce

Display of Fuchsia produce

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Holiday Magazine

The West Cork Regional Branding initiative was advertised in a U.K. bi-monthly travel publication, The Holiday Magazine, in the February/March 2003 edition. It is available at newsagents and is also distributed through the Independent Newspaper. A total of 50,000 copies were circulated, which included the consumer holiday exhibitions throughout the U.K. An accompanying editorial by journalist Christopher Portway highlighted the West Cork area as a holiday destination.

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Taste Of West Cork Food & Wine Evening

The Taste of West Cork Food & Wine Evening took place in the Parkway Hotel, Dunmanway on Friday 28th February 2003.

Eighteen Fuchsia Branded Food Companies attended the event and dispalyed thier products for tasting. Over 200 people came along to sample the wide range of local produce on offer.

The event was held in conjunction with O'Connels's Supervalu, Dunmanway and all proceeds went to Dunmanway Day Care Centre.

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