|
RELATED LINKS:
|
|
Marketing Institute of Ireland - Southern Region's
Young Marketer Forum
On November 13 2003, Ian Dempsey, CEO, West Cork LEADER
Co-op was invited by the Marketing Institute of Ireland - Southern
Region as guest speaker at its annual young marketer forum.
In the course of a comprehensive presentation to industry
professionals from the Cork region, Ian recounted the development
and marketing of Ireland's foremost regional branding initiative.
A detailed powerpoint presentation was enhanced by the inaugural
public viewing of the recently completed DVD, West Cork - A Place
Apart.
Pictured l-r: Ian Dempsey, CEO West Cork LEADER Co-op,
Pat Lemasney, President, MII - Southern Region & Media Director,
Southern Advertising, Cliff Hilliard, Group Human Resources Director,
Musgrave Group.
GREEN BUSINESS IS REAL BUSINESS
Environmental Performance for Food Producers
Friday 26 September 2003, Trident Hotel, Kinsale, Co Cork
The following piece appeared in the Irish Examiner
on Wednesday 1st October 2003.
Byrne applauds West Cork Food Branding Initiative
EU Commissioner for Health and Consumer Protection
David Byrne has described a green business initiative as a model
of how a co-operative approach to regional food branding can boost
the potential for success.
Mr Byrne said it was heartening to see that environmental responsibility
was regarded as a vital element for a sustainable and profitable
future.
He was addressing a seminar in Kinsale, Co Cork, organised by the
West Cork LEADER Co-op in partnership with the Clean Technology
Centre at the Cork Institute of Technology and the AMT Ireland Centre
in the UCC Faculty of Food Science and Technology.
"I do believe your initiative in fostering local and traditional
produce in a sustainable way can also assist some, and hopefully
many, to break into wider markets," he said.
Mr Byrne said that from his knowledge of their endeavours, he believed
many of them could reasonably set their sights on breaking into
markets beyond the island of Ireland.
"Some of you do this successfully already and I expect that
there will be more success stories," he said.
Mr Byrne said the success of food producers would become ever more
dependent on quality underpinned by safety. But these elements were
not enough to guarantee success. Markets had to be won.
"You are ideally placed to profit from the excellence of the
food that you produce by furthering the standing of the West Cork
brand - locally, nationally, within the European market, and indeed
the world market", he said.
By Ray Ryan, Agribusiness Correspondent, Irish Examiner
EU Commissioner for Health and Consumer Protection, Mr David Byrne
Chairman of the West Cork LEADER Co-op, Barry Cogan making a presentation
to Mr Byrne
From left: Dr Johannes Fresner, STENUM GmbH, Garrett Dee, AMT Ireland,
Declan Martin, Waterfall Farms, David Byrne, EU Commissioner, Noel
Duffy, Clean Technology Centre,
Anthony Creswell, Ummera Smoked Products, and Muiris Kennedy, Bord
Bia
David Byrne speaks on the wide range of local West Cork produce
on display
Click on the following links to download presentations
Muiris Kennedy, Director
of Client Services, Bord Bia
Louis Duffy, Senior Engineer,
Environment, Cork County Council
Liam Conlon, Senior Buyer,
Superquinn
Anthony Cresswell, Ummera Smoked
Products
Declan Martin, Waterfall
Farms
David Byrne, EU
Commissioner for Health & Consumer Protection
Noel Duffy, Clean Technology
Centre, CIT
Dr Johannes Fresner, STENUM
GmbH, Austria
Garrett Dee, AMT Ireland,
University College Cork
Liam Curran, Environment
Unit, Enterprise Ireland
Workshop Sessions
Click here to download Brochure
Back to top
Evening of Local Food Tasting
As part of our ongoing promotions of quality products from the
West Cork Region, an Evening of Local Food Tasting, presented by
the producers of West Cork, was held in Fleming's Restaurant, Tivoli,
Cork on Monday 10th November.
The event was organised by Fuchsia Brands with the assistance of
Clare Nash and Michael Fleming, who are members of the Restaurant
Association of Ireland.
Over twenty food producers displayed their product for tasting,
and given the reputation that these producers hold, it was little
surprise that representatives from forty seven restaurants in Cork
turned out to sample for themselves the real Taste of West Cork.
From left: Clare Nash, Nash 19, Gina Duggan, Caseys on the Mall,
Michael Fleming, Flemings Restaurant, Ashling O'Callaghan, Longuville
House
& Kay Harte, Farmgate Restaurant
Jeffa Gill, Durrus Cheese & Bill Hogan, West Cork Natural Cheese
Company
Andreas Haubold, Baking Emporium
O'Conaill Chocolates
Back to top
Food & Wine Evening, Jury's Hotel
On Wednesday 15th of October 2003 Fuchsia Brands in
association with Supervalu @ Roche's Stores Wilton held a Taste
of West Cork Food & Wine evening in Jury's Hotel, Western Road,
Cork with all proceeds of the night going to Marymount Hospice.
A total of twenty four food producers participated in the event
with over five hundred peole in attendance. The evening proved to
be a major success with all of the food producers being sold out
of product by the end of the night.
Kieran Stafford head chef of Jury's Hotel demonstrated and spoke
to people on how to use quality local produce in a variety of ways.
Consumers on the night were highly impressed with the variety and
the display of the products from the Region.
Back to top
Norwegian Europrise Visit
On 4th September 2003 the West Cork Regional Branding
Initiative and Ummera Smoked Products hosted a visit by a group
of Europrise trainees from Norway. The group were particularly interested
in the value of the branding initiative to local producers and the
challenges of operating successfully in a remote location. They
were treated to a splendid local food buffet by Ummera Smoked Products.
Back to top
West Cork Garden Party
The West Cork Garden Party held in the Bamboo Park during the Bank
Holiday Week-end proved to be a big hit with both tourists and locals
alike. In fact, at least 50% were tourists and it was an ideal opportunity
to showcase what West Cork has to offer.
A selection of locally produced food under the umbrella of the
West Cork Regional Branding Initiative were available to purchase,
including sausages, pizzas, cheese, bread, fish, ice-cream, yogurt
and to complete the picnic, some delicious chocolate. As "proof
of the pudding", most of the producers were sold out within
a few hours.
The extensive grounds of the bamboo park provided ample space
to take meandering walks or to picnic by the waterside. On route,
visitors came across a variety of craft people providing exhibitions
and the old traditions of thatching, basket making and the skills
of a coppersmith were not forgotten.
In the hearth of the park, hidden amongst trees, a gazebo came
alive with the Owenabue Traditional Group who entertained everyone
with music, song and dance. Visitors were encouraged to take part
in the art of ceili dancing, with the children in particular being
very enthusiastic. Children were also captivated by a puppet show,
having had their faces painted by colourful clowns.
While the rest of the country appeared to be experiencing a heatwave,
Glengarriff was threatened with rain drops, however, this did not
dampen the warm, festival atmosphere. With in excess of 3,000 people
turning up, it looks likely to be an annual event in future.
Back to top
Retail Affiliate Tour
On Tuesday 24th June the Retail Liaison Group visited five of the
Fuchsia Brand Food Producers as part of our ongoing training under
the Retail Affiliate Scheme. The companies visited were as follows,
Coolmore Foods, Ummera Smoked Products, Ml Staunton & Sons,
Gallan Farmhouse Foods and Skeaghanore Duck.
The purpose of the exercise was to build up relationships between
the Food Producer and the Retail Liaison person, and give a better
understanding of what type of product these companies are producing
under the Fuchsia Branding Initiative.
The group found the visits to be of great interest with information
being exchanged by both parties concerning the company's products,
shelf space etc. It also gave them a better understanding of the
whole Fuchsia Brand Initiative and the value that the companies
placed on it.
Gallan Farmhouse Foods
Ummera Smoked Products
Skeaghanore Duck
Ml Staunton & Sons
Back to top
West Cork Garden Trail
The Trail took place from the 14th to 29th June, incorporating
16 gardens in the West Cork area, two of which are Fuchsia Branded.
15,000 brochures were printed to promote the annual event and advertisements
were placed in both the “Irish Garden” and UK “The
Garden” magazines. The trail provides the opportunity for tourists
to see a number of private gardens which are not normally open to
the public.
Download Brochure
Back
to top
Baltimore Seafood Festival
An enthusiastic horde of food lovers descended on the stalls of
our local producers at the Baltimore Seafood Festival on May 25th.
Organized in conjunction with the West Cork Slowfood Convivium the
food fair saw bigger crowds than in previous years - the word is
spreading. Clearly holidaymakers took the opportunity to head back
home laden down with goodies for their larders as most producers
sold out early. Strolling among stalls of wild smoked salmon, homemade
icecream, farmhouse cheeses, handmade salamis and preserves visitors
were entertained by the sultry swinging sounds from jazzband The
Cheesemakers. Meanwhile just offshore the traditional West Cork
working boats raced around the islands of Roaring Water Bay.
Back to top
Superquinn Trade Day
On May 14th Fuchsia Brands Ltd held a showcase for the Superquinn
purchasing and commercial teams at the Marine Hotel in Sutton, Dublin.
Ten of our members not currently trading with Superquinn attended
and put on a tempting display of their finest produce. Producers
were delighted with the number and seniority of the Superquinn representatives
who attended. Work is underway to devise initiatives to jointly
promote the range of quality food from West Cork in their stores.
From left: Bill Hogan, West Cork Natural Cheese Company, Sally Barnes,
Woodcock Smokery, Eamon Quinn, Superquinn, & Kevin Santry, Fuchsia
Kevin Santry, Fuchsia, Paula Murphy, Superquinn, Liam Conlon, Superquinn
& Ivan McCutcheon, Fuchsia
Mike Egan & Finbarr Hourihan, Gallan Farmhouse Foods & Paula
Murphy, Superquinn
Tasters sample the range of Shellfish de la Mer products displayed
by
Richard Murphy & Brendan Culloty
Back to top
Mizen/Westlodge Brochure
The brochure was designed in particular for the Tourism Ireland
Travel Workshop held in Killarney on 14th May. The brochure outlines
details of various tours (half day and full days) around the Mizen
area. There was a print run of 100,000 and as well as being used
at the workshop, the brochures were distributed around West Cork.
Download Brochure
Back to top
"Inside or Outside the Farm Gate?"
On April 10th and 11th, the West Cork LEADER Co-op
hosted a national conference "Inside or Outside the Farm Gate?"
The conference analysed development opportunities for farm families
and particular attention was paid to the success of the West Cork
Regional Branding Initiative and its relevance to farm families.
Currently a quarter of the tourism establishments and a third of
the food establishments accredited to the brand are on-farm or farmer
owned enterprises. The Fuchsia Brand and its ability to provide
a development infrastructure for local enterprises with regard to
collective marketing, training and networking was highlighted as
an exemplary development approach. The seminar also saw the launch
of www.farmoptions.ie highlighting
a number of case studies of alternative farm enterprises developed
by Fuchsia Brand approved enterprises.
From left: Prof. Joe Mannion, Dept of Agriculture, UCD, Alan Dukes,
Director-General, Institute for European Affairs & Jim Power,
Chief Economist, Friends First
From left: Minister Joe Walsh, Barry Cogan, Chairman of West Cork
LEADER &
Ian Dempsey, Chief Executive of West Cork LEADER
Back to top
Retail Affiliate Scheme
 |
The Members Evening which was
held on March 19th 2003 in the Celtic Ross Hotel, Rosscarbery
saw the launch of the new Retail Affiliate Scheme. Eleven
local stores are participating in this exciting initiative
that aims to enhance the consumer's experience of local foods.
To achieve this each store has appointed a Fuchsia liaison
person. These instore representatives have completed two days
training and have prepared plans for raising the profile of
both their stores and the quality branded produce via the
Scheme.
|
The following is a list of stores which are participating
in phase I of the Scheme
Back Row: L-R: Kevin Santry, West Cork LEADER, Brendan O'Callaghan,
Niall Crowley, Impact Training,
Jerry Lehane, John O'Sullivan, Michelle McCarthy, Gabriel Leahy.
Front Row: L-R: Norma Barrett, Ann Marie O'Callaghan, Bridgid Cotter,
Violet Cowhig, Tracey Jennings & Jacinta McCarthy.
The following is a list of stores which are participating
in phase II of the Scheme
Back Row: L-R: Kevin Santry, West Cork LEADER, Noreen Cahalane,
Mary Twomey, Ann Marie O'Boyle & Padraig Cleary, May Day Management.
Front Row: L-R: Clare Haughney, Shirley Jennings, Myra Lynch &
Ann Marie Keohane.
Instore signage in Hartes EuroSpar, Clonakilty
Marble signage on exterior of store
Violet Cowhig, Liaison Person in Hartes EuroSpar, Cloankilty
Back to top
Members Evening 2003
We held our annual Fuchsia members evening on March 19th in the
Celtic Ross Hotel. Evenings like this are primarily a chance for
members to meet up in a relaxed setting. John McKenna, food and
tourism writer and critic, addressed the forum on the topic of West
Cork identity. His presentation entitled the Conscientious Omnivore
explored the comparisons with the French concept of terroir
and the important role that all participants play in terms of custodianship,
definition and representation. He highlighted not only the opportunities
that this concept offers both to food and tourism but also the responsibilities
of those involved.
The Members Evening also saw the launch of the Retail
Affiliate Scheme.
John McKenna, Food and Tourism Writer and Critic
Members sample the buffet of local produce
Display of Fuchsia produce
Back to top
Holiday Magazine
The West Cork Regional Branding initiative was advertised in a
U.K. bi-monthly travel publication, The Holiday Magazine, in the
February/March 2003 edition. It is available at newsagents and is
also distributed through the Independent Newspaper. A total of 50,000
copies were circulated, which included the consumer holiday exhibitions
throughout the U.K. An accompanying editorial by journalist Christopher
Portway highlighted the West Cork area as a holiday destination.
Download Advert Back
to top
Taste Of West Cork Food & Wine Evening
The Taste of West Cork Food & Wine Evening took
place in the Parkway Hotel, Dunmanway on Friday 28th February 2003.
Eighteen Fuchsia Branded Food Companies attended the
event and dispalyed thier products for tasting. Over 200 people
came along to sample the wide range of local produce on offer.
The event was held in conjunction with O'Connels's
Supervalu, Dunmanway and all proceeds went to Dunmanway Day Care
Centre.
Back to top
|
